Innovest SME Logo

Business Ownership Practitioner Certification Course

Learn more about running a business in 3 days than
3 years of Business School This is for you…
WHETHER
you’re only just starting
OR
have been trying everything possible to grow your business
for the last 20 years

Business Ownership Practitioner Certification Course

Price: A$2,997.00

Start Time: 9:00 am
End Time: 5:00 pm

Start Date: March 16, 2018
End Date: March 18, 2018

Registration Details

Personal Information

Innovest SME Logo

Business Ownership Practitioner Certification Course

Learn more about running a business in
3 days than 3 years of Business School
This is for you…
WHETHER
you’re only just starting
OR
have been trying everything possible to grow
your business for the last 20 years

       Seats are limited – booking required.

Innovest SME Logo

Business Ownership Practitioner Certification Course

Business Ownership Practitioner Certification Course Mobile

Learn more about running a business in 3 days than 3 years of Business School
This is for you…
WHETHER
you’re only just starting
OR
have been trying everything possible to grow your business for the last 20 years

Seats are limited – booking required.

Business Owner

Did you know that 66% of Businesses that fail are actually profitable*
ASIC Report on Corporate Insolvencies 2014-2015


When most Entrepreneurs dream about ‘growing their business’ and ‘making the millions’ they somehow miss two thirds of the big white elephant squatting in the middle of the room!

There’s a great deal more to succeeding in business than just PROFIT. Profit is NOT cash.

You may realise that already because you’ve been having a go for a few years but still having a hell of a time paying your suppliers on time even though your P&L thinks otherwise..

OR

You might already see your biggest challenge as staff. They’re either reasonably affordable but have every Monday off ‘sick’ after another wild weekend adventure. Or they’re costing the company more than you’re getting paid – and are perfect as long as they don’t have another one of those dreadful mood-swings

OR

You may not yet know the hard truth since you’ve just started and have been eagerly and optimistically working towards the day when your startup actually starts making money.. That’s the day when everything will fall into place!
You’ll be on the road to great riches, cocktails in the Caribbean and private jets…

Only to find out..

That profitability was the easiest problem to overcome!

Its not all just about digital marketing, mindset, finding your purpose, accountability buddies and group hugs, is it, seriously. Is there any wonder why most people that attend the majority of these business courses end up with little change on their bottom line after completing the ‘usually’ heavily overpriced training?

5 Cringe-worthy ways the life is being sucked out of your business right now
One (or more) of those could be the culprit why things aren’t going well for you!
  1. Business is not making enough margin to pay your expenses: so you’re spending your whole time scrounging around for customers to buy your stuff.. But all you hear is crickets..
  2. You’ve got some stream of customers coming through but they are ELUSIVE! They say ‘sounds great’ then take off and never come back.. Or they say the price is too high but end up spending more with your competitor! Grrrr!
  3. Business looks like it’s making money on paper but you still can’t pay the bills or grow the business to meet demand.You need the cash to grow and you need to grow to make the cash..Egg or chicken..Chicken or egg…. who knows??
  4. You’re making money and cash is ok, but the place can’t operate without you! You’re doomed to a life of misery in this high-paying, high-maintenance prison-like job camouflaged as a business. The last time you had a holiday… eemm..can’t really remember any more..
  5. You’re making good dosh and aren’t actually doing the work yourself but you’re spending all your waking hours stressfully hiring, firing, counselling and almost literally babysitting the (so-called) team that keeps crumbling to pieces the minute you take your eyes off it..

No matter where you are in the journey, you’re in for some kind of a struggle.

So, you reach out for help…

And you simply can’t afford to wait any longer..

Then someone comes along and says they can help you for only a couple of hundred dollars by attending a 3 day training course on business..Hhmm..

Sounds like they’re taking you for a ride, right?

A couple of warnings! This is not like other business courses you might have been to or heard of..

Guru

Warning #1

It’s NOT some power-pumping motivationally-challenging speech
chalk and nonsense with group hugs and back massages

That some feel-good soul-searching new-age guru thought up during their latest meditation, Where you come out all inspired, motivated and spiritually enlightened

Then fizzle out by day 3

Seminar

Warning #2

It’s also NOT a jargon-filled overwhelmingly boring avalanche of information With one pile of cryptic advice stacked on top of another

That some self-declared 25-year old ‘authority’ pulled out of a deep dark place posing in his ripped jeans

Where you write 227 pages of notes, but then find out that to implement everything,you need to pay for their $40,000 program to decipher it all

This is NOT a pitch fest
This is NOT a networking drink-fest

There is no time line therapy, NLP, Hypnosis or feel-good stuff to make you feel all warm and fuzzy and make believe that you can set up shop and get rich in 4 weeks.

It’s none of that.

You don’t learn about the ACCC, the ATO, the DFT, Fair Work, high level communication skills, negotiation or persuasion at school or university. If you think you learn all you need to at uni (even doing an MBA) in order to run a business properly you are mistaken.

Be warned about taking business training or advice from
  • Academics, who haven’t spent a day in business in their entire lives
  • Business coaches, whose only experience has been in sucking people in but only ever operated their own coaching business
  • Business trainers, whose businesses never exceeded a fraction of your own!
  • Ex-Multinational advisors or coaches, who have never run a small business before and don’t realise how different it is from the corporate life
  • Motivational speakers, who are great at making you laugh, cry and discover your inner purpose, but really can’t tell you want you can do with all that to make it in the real world!
  • Lawyers We all need them but their job is to protect you from every risk. And what is the first thing you need to get master to start your own business? Risk-taking. Not saying you need to discard their advice but really, there’s a balance.
  • Accountants: Sure, they’re the closest to your business and know the ins and outs but they’re always looking at the past. Secondly, what has been their experience in growing businesses outside of their accounting firm?

Regardless, if you DO decide to listen to someone for advice, just make sure they have FAILED and came back from that (so you don’t make the same blunders they did), AND, make sure they are at least 5 times more successful than you.There! Now we’ve got that out of our system, let’s move on..

Bored at Workshop

Business Ownership Practitioner Certification Course

Price: A$2,997.00

Start Time: 9:00 am
End Time: 5:00 pm

Start Date: March 16, 2018
End Date: March 18, 2018

Registration Details

Personal Information

So, why should you listen to us? Here's why:
The short and sweet answer..
Rick

We are Rick and Tala Chisholm, separate people, separate skill sets. We have founded and run over 35 small to medium businesses over the last 30 years. Between the two of us, the direct sales revenue has well exceeded $300million. Our experience spans across many differ industries including Retail, Wholesale, Importing, Manufacturing, Installations, Hospitality, Franchising, Rental and e-commerce. If there was anyone that has tried and tested small business, it is us two! We have joint ventures in AI, an events co and another Tech.A few years ago, our businesses were turning just under $20mil per year and were the market leaders in their niche. And then, the GFC hit. Bricks and mortar retail was hit by online businesses and our importing was hit by eBay, Amazon, Alibaba and factories drop shipping from China directly. Discretionary spending plummeted and the future of the businesses looked bleak.After a gruelling few years, we both managed to pull our businesses back out of difficulty.
Not only did the businesses recover, we became significantly more profitable than we were before the GFC. Scoring a whopping $750k turnaround in profitability over a 4-year period, things finally looked up again. The dark circles under our eyes eventually dissolved and our stress levels resembled normality (this stuff is not magic, we’re still in business you know).So there you have it.If there’s anyone out there who understands the struggles of business ups and downs, staff challenges, cashflow droughts and how to invent and re-invent your business, it would be us.Hands down!

Business Ownership Practitioner Certification Course

Price: A$2,997.00

Start Time: 9:00 am
End Time: 5:00 pm

Start Date: March 16, 2018
End Date: March 18, 2018

Registration Details

Personal Information

And now, we’re offering our real-life experience to you. For next to nothing!
So, here is the SOLUTION, the world’s first:

Those three days are about actual learning. The real hard-core stuff hat you need to know to ACTUALLY run a business.

Save yourself a humungous headache and use our real-life business experience to start or enhance your own profitable, scalable and hassle-free business. And do it in just 16 hours

This is the perfect opportunity to get access to 3 full days of down-to-earth business wisdom from people who have been there, done that.

But be warned: It’s going to be 16 hours of sweat and hard yakka!
You will learn actionable stuff you can “actually” use immediately to fast-track your business growth. You will also learn or NEED to know. NOW if you are a start-up or existing SME

No one will be falling asleep!

What I will deliver in these three days will shave years (guaranteed) off your learning curve. IT WILL BE A STEEP CURVE.

If you play it right you will leave with a revised (or new) Business Plan, realistic (not ridiculous) goals and business education that is unrivalled.

So, do you want to know how to:
Outsourcing Icon

Sample Heading

so you can start paying one tenth as much to get more work done by people that ACTUALLY want to work.

Facebook

Decode the social media enigma

so you can start making money from Facebook and LinkedIn and Instagram, even if you’ve already wasted thousands

Puzzle Icon

Unscramble the digital marketing gobbledygook

so you can finally work out which marketing avenue is best for you and stop wasting time and money.

Dollar

Discover how to be significantly more persuasive

so you can convert more sales and spend less money acquiring new customers

Productivity

Dig up 20 hours of productivity

so you can get more done in less time and finally find the time to enjoy your life and family before it’s too late

Collection

The secrets of fast collections

so you can collect your receivables much faster and wait less time for your hard earned cash

Cashflow

Unlock the cashflow merry-go-round

so you don’t have to suffer with shrinking cash resources and have a more predictable positively growing bank balance

Cashflow

End the guessing game with great staff selection

stop putting square pegs into round holes using this one single trick, we’ll show you how.

These are the topics we will be covering during these
Three Days of Training

1. Internet Marketing & Branding

  • Effective social media marketing: Facebook, FB Messenger, Instagram, Linkedin, etc.
  • Funnels, remarketing and bots: what works for you
  • How to evaluate your marketing ROI so you can make fast decisions on your marketing avenues
  • Resources to get your website up and running in days
  • Traffic sources and options to decide on your best strategy so you don’t waste hours of your week and thousands of your budget on useless marketing
  • Online resources to get your marketing done for peanuts!
  • Customer experience – new expectations
  • Your brand identity and how to design sticky branding

2. Sales

  • PHASE 1: Preparing for the Sale: Know your competitors, planning, formulating and scripting the sales message
  • PHASE 2: Making the Sale: Prospecting, the Initial contact – the secrets to building rapport, needs Assessment – asking the right questions, using Benefits rather than Features, add-ons – how to double your margin with tweaks to your technique
  • PHASE 3: Handling Objections: Using the power of persuasion to get the sales message across, discover and pre-empt the different types of Objections, how to Increase value, not decrease price
  • PHASE 4: Closing the Sale: Identifying Buying Signs, how to close without being too pushy
  • PHASE 5: After the Sale: The one simple after-sale technique that has broken the Guinness world record – literally, how to at least triple the average customer’s return rate, handling customer complaints – turning challenges into opportunities

3. Off-Line Marketing

  • When to consider traditional media
  • Introduction to public relations / publicity practice
  • How to get exposure, published and build your brand
  • Referral marketing
  • We’ll look at off-line strategies that you may never have thought of using

4. Communication, Negotiation, Personal Presence and Personal Branding

  • Discover the communication hacks to minimise staff errors
  • Identifying communication styles to improve your results with clients, staff and suppliers
  • Influence hacks to persuade your counterpart each time
  • Using the S.L.A.P. formula for building rapport and persuasion
  • Using your skills for effective networking

5. Time and Productivity

  • Planning and goal setting methods to quadruple your efficiency and effectiveness
  • Getting more done – cheaper: outsourcing tools and hacks
  • Building effective teams
  • 80/20 Pareto’s principle

6. HR, Recruitment: Hiring your Dream Team

  • Recruiting and selecting, employment and contractor agreements
  • Dealing with staff performance issues
  • Managing remote/outsourced staff and contractors
  • How to motivate team members to increase morale and productivity
  • Rewards & Incentives that will make your team want to get out of bed, race to work and perform

7. Management & Leadership

  • Key leadership competences, self profiling
  • Building effective teams
  • MBWA
  • The ‘Golden Trifecta’
  • The tricks to Minimisation of ‘Communication Overhead’
  • How to avoid “Clanning”
  • Stamping your Authority

8. Cashflow and Financial Intelligence

  • Understanding your cashflow cycle and Net Variable Cashflow
  • Essentials to collect receivables FAST
  • Critical KPI’s and ratios every successful business needs to track

9. Legalities

  • Essentials you need to know to protect your business
  • ACCC, Trade Practices Act, Fair Trading
  • Guarantees: commercial vs legal pros and cons. Covering yourself and still attract customers
  • Director’s liability and responsibilities
  • Waivers and indemnities
  • Basics of Employment contracts
  • Contract essentials and pitfalls
  • Contractors vs staff

10. Product validation and market development

  • Commoditisation and product innovation
  • Turning your idea into a reality
  • Overseas development
  • Manufacturing options
  • How to set your pricing based on science
  • Strategy development: predict trends, evaluate competitive position

5 Star

For someone who’s not a lawyer, this guy knows more about law than anyone else I’ve ever seen!

Alex Tees
Alex Tees
Lawyer and Entrepreneur, Legal Exchange

5 Star

Very, very interesting. I recommend this event to anyone in business or thinking of staring one

Rogelio Ernesto Moreno
Rogelio Ernesto Moreno
ABC Squash and Fitness

5 Star

Rick and Tala have run, bought and sold businesses all their lives, they’ve been there and done that for many many years. And I want a piece of that!

heidi
Heidi Yi
Make Up Tutorials By Heidi

5 Star

If only I had known the stuff that Rick taught me BEFORE I started my Masters degree and wasted years of my life doing. Only to run my business and get hammered by customers that never paid up! I would have saved 5 years learning what I REALLY needed to know. No one I’ve ever met knows business like this bloke, he’s the real deal

Michael Grey
Michael Grey
MKG Events

5 Star

You are truly inspiring sir!!

Steven Lee Testimony
Steven Lee

5 Star

“I have worked with Rick for some time and found that their no-fuss approach to business resonated with me. Right from the start, the Coaching Club helped me to clarify my thoughts and begin to structure some robust business processes, delivering immediate results.”

Michel Nicholson Picture
Michel Nicholson
Automation Squared

5 Star

Rick helps us focus on what we’re good at, stay on course and implement new strategies, cut costs, and not make the same mistakes him himself made in his many businesses over the last thirty years

Veronica-Avila Picture
Veronica Avila
Co-owner, The Latin Store

5 Star

When you first start working with Rick, you’ll immediately feel his contagious energy. His guidance has been critical to the growth of my firm.”

Hayder Shkara
Hayder Shkara
Founder of Neat Law

5 Star

Amazing, agile and versatile! Rick is a very insightful man, the kind you want standing beside you in any situation! He is a fantastic speaker and one of the best MC’s around.”

Michael Courtenay Picture
Michael Courtenay
B2B Expo Sydney 2017 Organiser

Business Ownership Practitioner Certification Course

Price: A$2,997.00

Start Time: 9:00 am
End Time: 5:00 pm

Start Date: March 16, 2018
End Date: March 18, 2018

Registration Details

Personal Information

Jason Gam Testimony
Sophie Sharman Testimony
Volodymr Latsentyi
Anne Rusell Testimony
Fernando Kularatne Testimony
Marcha Makari
FAQ

Are you going to try and sell me something during this course?

Well of course! We give the maximum amount of content and value possible within the time that is allocated for the session. We will also let you know about the (ridiculously affordable) business education and acceleration programs that Innovest has to offer but we don’t do the hard sell on people. That’s always our promise!

So how will you know the quality we can offer? Nothing like some (almost) give-away education to give you a taste!

At the end of the three days, you will have two options:

Option 1. Walk away…
Get the confidence and skills to execute on all of the advice we have shared

Option 2. Stick around…
And move further with us for even more actionable learning

Well, if you hate academics so much, why are you calling this a certificate? And is it accredited?

#1 we don’t hate academics, we LOVE them. We just don’t like it when they try to teach people about business when they haven’t done it themselves.
#2 Yes we are calling it a certification because we are leading a revolution! A revolution for business to be taught by business people. Our certificate is worth more than spending years in university trying to get an MBA. If nothing else, it’ll look good on the CV and people will listen up when they see what you’ve learnt and who taught you.

I’ve been in business for years. Sure I have problems, but what can you possibly teach me that I don’t already know, especially in just 3 days?

We don’t know what you know. And you don’t know what you don’t know, right? But if you’re having challenges, and you are if you still reading this, odds are we’ve been through similar challenges too. You can pin us down and ask us anything you like during the 3 days. The cost of the 3 days of training is close to half of an hour with a typical business or management consultant, or even a lawyer who will do what they can to steal your dream. If all you did was come along just to ask whatever questions you wanted to ask well then that’ll do it.

I’m just starting out, will this course teach me everything I need to know to run a business?

We will cram as much knowledge, value and strategy as we can humanly cram into those three days. We will save you at least a few years and a few hundred thousand dollars on wasted experiments your part. But to be fair, be realistic, it will take a bit more than 16 hours for you to nail it in business. It’s a mystery why people run off to uni to do a Bachelor of Business and come out the other end and not even know half the business basics needed not to go broke. And how many years do they stick into that uni degree? Answer: 3 or 4.
Its hideous frankly. And for specialists, they come out great technicians, but do they now how to run a business? That’s the question. No, it does NOT take years and years to learn how to run a business, that’s a load of crap. You’re going to have to be prepared to work hard for your success though. That’s one of those things that we don’t have a magic bullet for. And, umm, yeah, these three days will be tough work.

I’m only a start-up and can’t really afford to pay the cost of this course right now. Do you have any payment plans?

Hmm.. If it was a couple of thousand dollars, we’d totally understand. But for the value you’ll be receiving a couple of hundred dollars is crazy cheap. It’s less than what you’d spend on 2 coffees a day for a month. Find the $200 bucks, ok!

How do I know this is applicable to my business? I’m not in any of those industries that you guys have been in.

It’s applicable, and if its not ask for a refund. Richard Branson once said ‘If you can run one business well, you can run any business well’. We also believe that between the two of us we’ve had years of exposure across so many goods and services industries that it’s very likely we know enough about business to apply our experience it to yours. Oh, the list above is the summary, we have run many, many businesses in so many industries you will be surprised.

I’m still not sure. Do you have some guarantees I’ll get good value out of this program?

Yes we do. We will refund your $197 if you think it really wasn’t worth it or you didn’t learn something profound that you can’t honestly say:

  1. Will likely save your business one day
  2. You can’t implement in your business straight away and save thousands
If you think we're just messing with you just to rid you of your hard-earned cash.
Have a listen to these awesome people (who all had one or more of the 5 business-life-sucking challenges we explained earlier)

5 Star

Shortly after transitioning my part-time business to a full-time venture, I found myself needing to secure more regular, on-going business opportunities. I have worked with Rick and Tala for some time and found that their no-fuss approach to business resonated with me. They have helped me clarify my thoughts and begin to structure some robust business processes, delivering immediate results.

Michel Nicholson Picture
Michel Nicholson
Automation Squared

5 Star

Rick’s guidance has been critical to the growth of my firm. I’ve had plenty of sports coaches, so working with a business coach made perfect sense to me

Hayder Shkara
Hayder Shkara
Neat Law Olympic Athlete 2013-2016

5 Star

Rick has certainly taught me the importance of KPI’s…apart from other aspects. It will change the way business will be conducted. Rick has got what it takes in taking a group of average people to the best of their ability.

Jeff Testa
Jeff Testa
Former Franchisee

5 Star

Incredible wealth of knowledge and great directions to managing and growing a successful business. Rick is a seasoned entrepreneur!”

Ishwar Shretha
Ishwar Shretha
AWL Accounting

5 Star

Rick has been my coach and mentor ever since I met him a few years ago. He has helped me with my business and personal development and I will owe him for a long time to come!”

Raghid Alchikh Picture
Raghid Alchikh
Law Advisor

5 Star

When I think about the interactions I’ve had with Rick, whether that be more recently or from more than 25 years ago, I’d have to say that Rick is determined, enthusiastic, driven, polished, prepared, well-drilled, hard working and dogmatic.

Mark McInnes Picture
Mark McInnes
Keynote Speaker

5 Star

I have known Rick Chisholm for well over 25 years and have had the privilege of being his Insurance Broker in all that time. I have witnessed Rick, from very humble beginnings, create Multi Million Dollar Enterprises over the years, in a diverse range of Industries and in very short periods of time, through sheer hard work and a business savvy that has been the envy of his peers and competitors alike.

Ken Killen
Ken Killen
Insurance Specialists

5 Star

Rick and Tala have run, bought and sold businesses all their lives, they’ve been there and done that for many many years. And I want a piece of that!

heidi
Heidi Yi
Make Up Tutorials By Heidi

Five Star Testimony

Rick has certainly taught me the importance of KPI’s…apart from other aspects. It will change the way business will be conducted. Rick has got what it takes in taking a group of average people to the best of their ability.

Jeff Testa
Jeff Testa
former Franchisee

Five Star Testimony

Shortly after transitioning my part-time business to a full-time venture, I found myself needing to secure more regular, on-going business opportunities. I have worked with Rick and Tala for some time and found that their no-fuss approach to business resonated with me. They have helped me clarify my thoughts and begin to structure some robust business processes, delivering immediate results.

Michel Nicholson Picture
Michel Nicholson
Automation Squared

Five Star Testimony

Rick’s guidance has been critical to the growth of my firm. I’ve had plenty of sports coaches, so working with a business coach made perfect sense to me”.

Hayder Shkara Picture
Hayder Shkara
Neat Law Olympic Athlete 2013-2016

So if you’re actually serious about moving yourself and your business to success then
Just. Take. Action. Now.

Business Ownership Practitioner Certification Course

Price: A$2,997.00

Start Time: 9:00 am
End Time: 5:00 pm

Start Date: March 16, 2018
End Date: March 18, 2018

Registration Details

Personal Information

InnovestSME